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Russians believe government media news
Bashkirova and partners goes on releasing articles on insight of the audience for home media. In one of the earlier publications we were writing that newsreel was the most popular television program amongst Russians. Today we are exploring on if the Russian citizens have trust in what government television journalists communicate to the Russian audience?
Nearly two thirds of respondents (62%) believe newsreels from government television channels the most. This confidence high rating can be explained by traditions inherited still from the Soviet era on the one hand, and on the other hand - by discrediting of the independent journalism in time of the “media war” in the end of 90-s. The greatest percentage of people accepting government TV channels reporters’ stories non-critically, is found within retired age respondents (73%). In the young between 18 and
Russian people don’t much use printed media, and only 8% of respondents believe the government newspapers and magazines. At the same time only 3% of the interviewed trust privately owned printed media. We can find the greatest confidence level towards government newspapers in the category of retired people. Unlike privately owned television channels, their colleagues from non-government printed media are not able to say they are much popular with the young.
Radio news programs enjoy the least trust, moreover the Russian people have trust neither in government nor in private radio news broadcasted. Despite the fact that above a quarter of Russians listen to the radio regularly, this information communication channel is evidently perceived mostly as entertaining.
It’s also worth noting that all the types of government media enjoy more trust amongst rural areas residents, than in urban dwellers residing in cities (a reason for this could be that private media are less accessible outside big cities). It’s remarkable too that the Russian ladies more often than men believe top stories told by government media.
The study was conducted end of July 2014 based on all-Russia random route sample (18+) using face-to-face interviews in place of residence. Altogether 1500 respondents in 8 federal districts, 150 settlements, 200 sample points have been surveyed. The sample error makes up 2,5%.