Bashkirova & Partners » Solutions » Marketing Research » Product Concept Test

Product Concept Test

Product concept testing helps determine the best product concept  at the stage of product development.

OBJECTIVES OF THE STUDY

    -
Perception of the product
    - A
ttractiveness
    - L
ikes / dislikes
    -
Determination of the formula and dosage of components
    -
Choosing between alternative versions of the product
    -
Hypothetical comparison of the quality of the product with competitors
   
- Unique selling proposition
    - P
urchase intent
    -
Conformity assessment of the concept and packaging
    -
Other issues that can be investigated with this target audience (testing promotional materials , packaging , price , etc.)


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