Tracking study

Tracking (monitoring) - repeated study with the identical structure of the sample, but new participants each time; participants are selected through a special technique. This study reflects the current situation on the market and demonstrates its dynamics of development.


Why tracking studies are needed:

  • availability of information about the brand and competitors at any moment
  • forecasting the market tendencies
  • planning the advertising strategy
  • study the advertising campaign efficiency
  • monitoring the brand launch
  • study of the seasonal changes


The basic parameters of measurement:

  • brand awareness (spontaneous and prompted)
  • consumption
  • purchase
  • probability of purchase
  • brand image
  • advertising awareness (spontaneous and prompted)
  • attitude towards advertising
  • efficiency of advertising
  • image of manufacturer


Frequency of data collection depends on a product category and goals of the study:

  • daily
  • weekly
  • twice per month
  • once per month
  • once per quarter


Methods of data collection depend on the regional coverage and target group specifics:

  • Computer Assisted Personal Interviewing - CAPI
  • Computer Assisted Telephone Interviewing - CATI


Want this research?

Click the button below,
and we'll calculate this
for your company
within 1 day

  Need more info?

Get a free consultation,
this can help you decide whether to include this study in your order

CALCULATE A RESEARCH
 
GET A FREE CONSULTATION


Free Newsletter:





   Fresh First-hand Results of the Research
   Announcements of Events and Our Blog
   Interesting Offers for Your Business



* We HATE SPAM and GUARANTEE your email is in safe!

* You can unsubscribe by one click.