Bashkirova & Partners » Solutions » Methods » Quantitative research
Quantitative research
Methods:
- Face-to-face interviews
- including CAPI
- Telephone interviews
- including CATI
- Questionnaires filled in by respondents
- diaries
- Observations
- Experiments
- On-line studies
- Combined methods
- diaries + telephone surveys
- observations + face-to-face interviews
Sample design techniques:
- Random route sample
- Quota sample
- Databases
- In-street recruitment (including Hall Test)
- Snow Ball
Examples:
- Company’s/brand’s image study
- Brand’s market positioning
- Product test
- Package test
- Name test
- Ad concepts’ test
- Advertising materials’ test
- Ad campaign efficiency study
- Consumer habits’ study
- Purchase decision-making study
- Customer satisfaction study
- Consumer profile study
- Segmentation of customers
Quality control:
- Control over the field stage, routes and quota tasks completion
- 10-15% control of each interviewer’s work
- 100% control of quantitative data massifs by basic parameters
- Massifs’ plentitude and info logic analysis