INDEPENDENT RESEARCH AGENCY

Quantitative research

Methods:

• Face-to-face interviews
  • including CAPI
• Telephone interviews
  • including CATI
• Questionnaires filled in by respondents
  
  • diaries
• Observations
• Experiments
• On-line studies
• Combined methods
  
  • diaries + telephone surveys
  • observations + face-to-face interviews

Sample design techniques:

• Random route sample
• Quota sample
• Databases
• In-street recruitment (including Hall Test)
• Snow Ball

Examples:

• Company’s/brand’s image study
• Brand’s market positioning
• Product test
• Package test
• Name test
• Ad concepts’ test
• Advertising materials’ test
• Ad campaign efficiency study
• Consumer habits’ study
• Purchase decision-making study
• Customer satisfaction study
• Consumer profile study
• Segmentation of customers

Quality control:

• Control over the field stage, routes and quota tasks completion
• 10-15% control of each interviewer’s work
• 100% control of quantitative data massifs by basic parameters
• Massifs’ plentitude and info logic analysis

Want this research? Click the button below, and we'll calculate this for your company within 1 day		Need more info? Get a free consultation, this can help you decide whether to include this study in your order
CALCULATE A RESEARCH		GET A FREE CONSULTATION