Bashkirova & Partners » Solutions » Marketing Research » Usage and Attitude ( U & A) Studies

Usage and Attitude ( U & A) Studies

U & A studies (buying behavior and consumer preferences ) - the perfect tool to select target markets and create a competitive advantage.


    1. Obtaining information to identify market opportunities

    2. Describing target markets

    3. Identifying new opportunities for existing products

    4. Identifying promising areas for new products

In addition, all the information collected during U & A studies gives the opportunity to consider all the above mentioned aspects in terms of socio -demographic and other parameters. Thus, the data can be used for segmentation.

Full description of the product category on the following main parameters:

    - knowledge of brands
    - assessment and attitude to the products / brands within a product category
    - consumer behavior and habits (frequency, amount , method of consumption , loyalty, reasons for refusal , sample new brands , etc.)
    - knowledge of advertising
    - attitude towards advertising
    - sources of information
    - image brands
    - positioning
    - purchasing behavior and habits (frequency of purchase , place of purchase, purchase volumes , buying patterns , etc.)
    - purchase decision making process , the importance of various factors
    with the price
    - lifestyle
    - socio-demographic characteristics

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