INDEPENDENT RESEARCH AGENCY

Product test

BASIC TASKS:

     - Testing of product properties
     - Perception of the product before use
     - Perception of the product after use
     - General appeal
     - What do you like / dislike
     - Comparison of the quality of the product with competitors
     - Unique selling proposition
     - Purchase intent 
     - Determining the formula and dosage of components of the product
     - Selection between alternative options of the product
     - Revealing problems in product usage
     - Quality of the product, its characteristics and convenience of usage vs. the competitors

Additional tasks:

• Package test
• Ad-test
• Other issues which could be investigated in this target group

1. By the type of the studied product:

• Blind test
• Branded test

2. By the amount of tested products per one respondent:

• Monadic test - respondent tests and evaluates one product
• Sequential monadic test - respondent tests and evaluates several products consecutively step by step
• Sequential test with comparative section - respondent tests and evaluates several products consecutively, then compares all the products
• Paired-comparison test- respondent tests two products at once, then evaluates and compares them
• Mono-paired test/protomonadic test - respondent tests and evaluates one product, then tests the second product and compares them

3. By methodology:

• Hall-test (personal interview in the specially equipped premises)
• Home-test (personal interview at the respondent's residence)