Bashkirova & Partners » Solutions » Marketing Research » Customer satisfaction study

Customer satisfaction study

Determines the level of customers' satisfaction with the product/service through the analysis of their attitude towards the various characteristics of the product/service. These studies allow to reveal the factors, which do not satisfy the consumer, and to focus the strategy on the aspects of satisfaction. They also help to segment the market, to promote competing products and services and to increase sales.

Basic parameters of the study:

  • products/services awareness
  • consumer preferences
  • consumer motivation
  • brand loyalty
  • market segmentation
  • consumer attitude towards competitive products/brands
  • quality of products/services evaluation

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