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Marketing Research
- Customer satisfaction study
- Package test
- Price studies
- Segmentation, lifestyle
- Positioning, brand image
- Product test
- Advertising concept test
- Study of the Effectiveness of an Advertising Campaign
- Price and Distribution Check
- Tracking study
- Mystery Shopping
- Evaluating the effectiveness of RM programs
- Usage and Attitude ( U & A) Studies
- Product Concept Test
Bashkirova & Partners » Solutions » Marketing Research » Advertising concept test
AMT testing of promotional materials
Strategic objective of AMT is a selection of the most attractive to consumers and commercially perspective concepts.RESEARCH OBJECTIVES:
1. Perception and brand image
2. General attitude towards the main competitors
3. Attitude towards the advertising of competitors
4. Selecting an advertising concept that best communicates insight and benefits
Concept Test
Evaluation of advertising concepts - print, outdoor advertising, POS and other materials on the basic parameters:The basic parameters of the study:
- advantages and disadvantages of the concept
- clarity of insight
- completeness of vision
- relevance for the category
- relevance for the brand
- uniqueness of the offer
- conformity assessment of concepts and packaging
- importance of various elements of the product
- likelihood to purchase the product under the influence of the concept
Copy Test
Evaluation of TV ads/commercials, animatics, narramatics (illustrations with audio on video ) on the basic parameters:- memorability of TV ad/commercial
- memorability of the brand and slogan
- memorability video content
- understanding of the core messages of the commercial
- emotional assessment of the commercial ( likes / dislikes )
- overall assessment
- assessment of individual elements
- strengths and weaknesses
- association with the commercial (positive and negative)
- compliance with company and product image
- change in the perception of the brand under the influence of commercial
- likelihood to purchase the product under the influence ofcommercial
Fresh First-hand Results of the Research