Bashkirova & Partners » Blog » Opinion Polls » Which TV-programs are popular with Russians?

Which TV-programs are popular with Russians?

Bashkirova and partners research company proceeds with a series of stories dedicated to the audience’ preferences for the national media.  In one of our previous releases we have already covered on television which was found to be the most popular media in Russia. This time we are having a closer look at television programs our people prefer most.


Answering the question on “which television programs do you watch most often?” the majority (i.e. 40%) of respondents have pointed to newsreel, and this is the evidence of Russians’ great interest in developments in this country and all over the world. Perhaps this is the unstable political situation in the territory of the former Sovjet Union that has affected the participants’ responses, as many of our nationals are watching closely the events unfolding in the neighboring Ukraine.  Entertaining programs and feature films are taking the second line in this rating. The third place is granted to documentary and scientific programs. Sport programs and talk shows also enjoy the Russian audience’s popularity (9% and 8% accordingly).

Newsreel programs are most popular with the category of retired people. Newsreel was reported to be most watched by 75% of men above 65 y.o. and 60% of ladies of same age. In overall across the sample we see by 10 p.p.* more men fond of watching news, than women.

The young (18-25 of age) prefer entertaining programs and films (45% of the interviewees within this age category have selected these).

Documentary and scientific programs appeal more to Russians of between 25 and 40 of age (we find 25% of such respondents in this age category).  There is greater amount of people having high education also being urban dwellers amongst watchers for intellectual programs (20%). This is remarkable that we have found twice greater number of ladies watching scientific and documentary programs regularly compared to number of men.

Sports dedicated programs appeal to men of all ages (from 10% to 20%), while sports don’t appeal ladies at all (from 1% to 3% in different age groups).

 The study was conducted at the end of July 2014 based on all-Russia random route sample (18+) using face-to-face interviews in place of residence. Altogether 1500 respondents in 8 federal districts, 100 settlements, 200 sample points have been surveyed. The sample error makes up 2,5%.


p.p.  - percentage points

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