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Summer Holiday Season: where Muscovites go on holidays?

Bashkirova and Partners based on the data of the representative survey in Moscow residents, has completed the study, which has explored Muscovites’ preferences in selection summer holiday destinations.


Having analyzed the collected data enables to confidently state that majority of Muscovites is planning to leave for some place on holidays this summer. Certainly we would like to ask: Where exactly to? The research findings show us that the Russian seaside appears the most preferable holiday destination, as this has been pointed to by 32% of the interviewed. The given opinion is typical for all age categories. Not everyone is currently in the position to allow themselves spending holidays in abroad. This is explained by the national currency exchange course drop resulting in higher prices for travel tickets. Besides, even the very stay in a foreign country has become much more expensive. We can see significant decrease in Muscovites’ interest towards Egypt as holiday destination (only 5%), due to sharpening of social and political situation in that country. Still popular are such destinations as Turkey (9%), Greece (7%), Italy (6%) and Bulgaria (3%). About 9% of respondents were planning to spend their holidays in some other states of the European Union.

So, respondents prefer the Russian resorts this summer. Sochi, Yalta, Anapa and other Russian seaside locations are of priority. Saint Petersburg and Karelia are also of great popularity (these and other Russian regions have been selected by 16% of respondents).

The referendum about the Crimea’s becoming a territorial part of Russia was held on March 16th 2014. In this connection we decided to find out, if Muscovites are regarding the Crimea as one of this summer holiday destinations.


Most of Muscovites do not regard the Crimea as holiday destination for this summer. Interest to Crimea as vocation location is growing slowly due to high prices, the known volatility in the region, i.e. neighboring Ukraine as well as the inconveniences (caused by queues for ferry transportation service above all, etc.).

This study was conducted in July 2015 based on random sample of adult residents of Moscow (18+). Altogether 300 respondents have been surveyed. The sample error made up ± 2,5%, C.I. is 95%. 


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